lodestar
A guiding principle, ideal, or person that gives direction.
Go deeper
RootsFrom Old English lād, meaning “course” or “journey,” plus star: literally, a star that shows the way.
NuanceStronger than a mere goal. A lodestar is the durable reference point used when choices get murky.
“Customer trust should be the lodestar for the whole migration, not an afterthought.”