Tuesday 3 November 2026

Today’s edition

Four words worth
keeping around.

Useful language for sharper thinking, clearer writing, and the occasional perfectly timed sentence.

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November 3 · Edition No. 154

Today’s words

Four words for keeping people informed, directing action, testing an argument, and bringing a little spirit to the result.

01
communicationleadership

apprise

verb

Inform someone of something, especially a development or situation.

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Pronunciation

IPA/əˈpraɪz/

Americanuh-PRYZE

Sounds like“Uh” as in “above,” followed by “prize.”

RootsFrom French appris, past participle of apprendre, “to learn,” ultimately from Latin apprehendere, “to grasp.”

NuanceApprise someone of a change; appraise a proposal to assess its value. The words are not interchangeable. Slightly more formal than inform.

“Keep me apprised of any changes to the launch timeline, especially anything that affects support.”
02
lawgovernance

enjoin

verb

Direct or urge someone to do something; legally, order an action to stop or a requirement to be met.

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Pronunciation

IPA/ɛnˈdʒɔɪn/

Americanen-JOYN

Sounds like“En” in “end,” followed by “join.”

RootsFrom Old French enjoindre, from Latin iniungere, “to impose or attach,” combining in- with iungere, “to join.”

NuanceNot inherently a prohibition: enjoin someone to act means direct them to act, while enjoin someone from acting means prohibit it. Legal context often supplies the latter sense.

“The court enjoined the vendor from using the disputed customer data.”
03
logicrhetoricengineering

reductio ad absurdum

noun

An argument that challenges a claim by showing that it leads to a contradiction or absurd consequence.

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Pronunciation

IPA/rɪˈdʌktiˌoʊ æd əbˈsɝdəm/

Americanrih-DUK-tee-oh ad ub-SUR-dum

Sounds like“Rih” in “rid,” “duck,” “tea,” “oh,” “ad,” then “ub” in “above,” “sir,” and “dum” in “dumpling.”

RootsLatin for “reduction to the absurd.”

NuanceThe consequence must follow from the claim, not from a distorted version of it. In formal logic, a contradiction establishes the proof; mere implausibility is weaker.

“As a reductio ad absurdum, if fewer deployments always meant less risk, the safest engineering team would never ship anything.”
04
musicculturestyle

brio

noun

Lively energy, confidence, and spirit in a performance or style.

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Pronunciation

IPA/ˈbriˌoʊ/

AmericanBREE-oh

Sounds like“Bree” rhymes with “free,” followed by “oh.”

RootsFrom Italian brio, “vivacity or spirit”; familiar in the musical direction con brio, “with vigor.”

NuanceDescribes the vitality of the execution, not necessarily its quality or originality. Usually used in “with brio”; more appreciative and specific than simply loud or fast.

“The band played that old funk tune with enough brio to make it feel new again.”

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From the archive

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612

repudiate

Reject a claim, position, or association firmly and explicitly.

611

explicable

Capable of being explained or accounted for.

610

rectitude

Moral uprightness and adherence to ethical principles.

609

pastiche

A work that imitates another style or combines elements borrowed from several sources.

608

anathema

Something or someone intensely disliked or rejected.

607

accretive

Adding to a total or increasing value through accumulation.